Case Study: Hard Rock grows its global loyalty program with GALE Partners

Hard Rock grows cross-line-of-business revenue 20% with Gale Partners

The customer Hard Rock faced the challenge of encouraging discovery of its vast global ecosystem of casinos, venues, shops, and hotels, which was often overshadowed by its famous cafes. To address this, they partnered with vendor Gale Partners to create and promote their first global loyalty program in the brand's 50-year history.

Gale Partners built a technology backbone to unite over 200 locations and then launched the UNITY loyalty program. The solution included a new brand identity and a global marketing campaign fronted by a reimagined "Come Together" music video featuring major artists. This strategy successfully increased web content engagement by 2.5x, added over 200,000 new members, and drove a 20% increase in cross-line-of-business revenue.

Hard Rock