Case Study: Delta Air Lines creates a personalized SkyMiles year-in-review experience with GALE Partners

Delta Air Lines creates 200 personalized travel candles with Gale Partners

Delta Air Lines wanted to celebrate its SkyMiles members in 2025 and inspire travel for 2026 by creating a truly personalized year-in-review campaign that was informative, surprising, and shareable. The challenge was to develop this for each individual member of their massive loyalty program.

GALE Partners addressed this by creating the SkyMiles Runway campaign, a multi-channel initiative centered around unique, personalized badges members earned based on their travel history. The solution leveraged massive amounts of data and cultural insights to deliver tailored achievements, fun facts, and travel recommendations. To make the moment immersive, GALE even created bespoke scented candles inspired by members' top destinations. This highly personalized approach successfully celebrated the past year and motivated future travel.

Delta Air Lines