Case Study: Cotopaxi boosts brand awareness and DTC sales with GALE Partners

Cotopaxi increases brand awareness 22% with Gale Partners

Cotopaxi, a small sustainable outdoor brand, faced the challenge of low national brand awareness despite its reputation among enthusiasts. Their objective, with the help of vendor GALE Partners, was to test and prove the effectiveness of brand marketing in select markets to show a real business impact.

GALE Partners analyzed Cotopaxi's data and chose Denver for a test campaign. The solution involved creating a dynamic new logo and campaign look to stand out, featuring products identified as predictors of high customer lifetime value. The campaign included outdoor ads and digital videos. This approach successfully increased brand awareness by 22% and drove incremental direct-to-consumer sales.

Cotopaxi