Case Study: Chipotle grows its loyalty program and drives digital ordering with GALE Partners

Chipotle grows Rewards membership 8 to 43M with Gale Partners

The customer, Chipotle, faced the challenge of accelerating its transformation into a digital business after its loyalty program's initial success. To acquire more members and drive digital ordering, Chipotle partnered with vendor Gale Partners to evolve and innovate its CRM and loyalty program.

Gale Partners implemented a solution that included a redesign of the loyalty program to offer more rewards and new features like the Rewards Exchange store and "Extras" badges. This strategy resulted in massive growth, increasing the membership base by 43 million and achieving a 724% key campaign ROI. The vendor also created highly personalized engagement campaigns to deepen customer relationships.

Chipotle