Case Study: Bomb Pop drives massive Roblox sales and awareness with GALE Partners

Bomb Pop made Roblox history with Gale Partners, driving 48.6 million impressions

The customer, Bomb Pop, a popular ice pop brand, faced the challenge of increasing name recognition and awareness among tweens in a competitive market. To address this, the vendor Gale Partners developed a strategy focused on the Roblox platform to create an engaging virtual experience for this key demographic.

Gale Partners implemented a campaign within Roblox where players could serve virtual Bomb Pops, supported by influencer marketing on TikTok and YouTube. This solution drove massive engagement, resulting in Bomb Pop becoming the top-selling food item in Roblox history with 48.5 million virtual pops served. The campaign significantly exceeded platform benchmarks and led to a 28.6% increase in real-world sales for Bomb Pop.

Bomb Pop