Case Study: ALS launches a data portal to accelerate ALS research with Gale Partners

ALS launches data portal with Gale Partners, driving 79M impressions

The customer, ALS, a non-profit research organization, faced the challenge of launching a critical new data portal to provide scientists with free access to the most comprehensive ALS data in history. They partnered with the vendor Gale Partners to execute this launch and capture the attention of researchers.

Gale Partners devised a solution to launch the portal on Stephen Hawking's birthday, creating a social film and display ads that positioned the portal as a gift in his honor. This campaign dramatically exceeded its original goal, achieving over 79 million impressions. The vendor's efforts also resulted in 26,000 site visits and 610 data downloads, successfully delivering this vital resource to the scientific community.

ALS