Case Study: L’Oréal Improves Inventory Optimization with GAINS MEIO

GAINS Gives L’Oréal a Supply Chain Glow-Up

L’Oréal, the world’s largest beauty company, was managing a highly complex global supply chain with a homegrown, Excel-based inventory planning tool that relied on manual updates and quarterly planning cycles. This approach lacked real-time visibility, optimization capabilities, and flexibility to respond quickly to demand shifts and supply disruptions.

GAINS implemented Project MEIO, an AI-driven multi-echelon inventory optimization solution, to give L’Oréal real-time, scenario-based planning across raw materials, components, semi-finished goods, and finished products. The rollout was completed across 4 divisions in under a year, improving service levels while reducing excess, expired, and obsolete inventory and freeing teams to focus on strategic planning rather than manual adjustments.

L’Oréal

Michael Lake

Recruitment Manager for Global Campus Activation