Case Study: Next Story Group unifies hospitality data and improves customer insights with GainInsights

Next Story Group - Customer Case Study

Next Story Group, an integrated hospitality company, faced challenges due to data siloed across 30 different regional systems. This lack of a centralized data warehouse caused inaccurate reporting, duplicate customer records, and hindered decision-making. Despite using Qlik, their management could not access reliable data. They partnered with GainInsights for a solution.

GainInsights implemented a unified data platform using Talend to consolidate information from 13 sources into a single warehouse. They also transitioned the client to QlikSense for enhanced dashboards and created a Customer 360 view. This provided Next Story Group with consistent, accurate data for decision-making, enabled effective customer segmentation for marketing, and eliminated duplicate records.

Next Story Group

Anilkumar GT

Director of IT