Case Study: McCann Panama streamlines content approvals and calendars with GAIN

McCann Panama Organizes Content Approvals & Calendars with GAIN

McCann Panama chose GAIN to help its digital team collaborate more effectively on content creation, manage multiple rounds of approvals, and maintain a clear history of edits and feedback. The agency also needed a simple way to give clients a monthly calendar view of planned social content.

GAIN provided McCann Panama with automated, multi-level approval workflows, centralized content calendars, and full visibility into every comment, action, and revision. As a result, McCann Panama saves 180 hours per week, creates, schedules, and publishes 40+ social posts per month, and has a more organized process for reviewing, approving, and auditing content.

McCann

Jessica Salado

McCann