Case Study: J. Walter Thompson Puerto Rico streamlines content approvals with GAIN

JWT Puerto Rico Streamlines Its Content Workflow for Multiple Brands with GAIN

J. Walter Thompson Puerto Rico, the #1 advertising agency in Puerto Rico, manages content for a growing roster of brands including Hunt’s, Nestle, Kit-Kat Caribbean, and others. As the number of products and brand managers increased, JWT Puerto Rico struggled to keep feedback, comments, and revisions organized across many client approvals. The agency needed a single place to manage the entire content workflow more clearly, and turned to GAIN.

With GAIN, JWT Puerto Rico streamlined content planning, approval, and publishing by moving away from Excel calendars and email-based feedback into one centralized platform. GAIN gave clients a clearer preview of final content, improved structure and follow-up, and reduced the need for extra tools and passwords. The results included eliminating 3 to 4 back-and-forth email chains with clients per week, removing 3 to 4 extra tools from the content process, and supporting daily use by 4 to 9 team members.

J. Walter Thompson

Edmaris Carazo

J. Walter Thompson