Case Study: Lincoln Motor Company unveils the Aviator with Gail & Rice experiential marketing

Lincoln Motor Company unveils Aviator Preview with Gail & Rice at New York Auto Show

The Lincoln Motor Company faced the challenge of introducing its all-new Aviator, the first vehicle to fully embody its "Quiet Flight" philosophy, within the constrained and production-limited space of its New York Auto Show booth. The experiential marketing vendor Gail & Rice was tasked with creating a spectacular reveal moment under these tight confines.

Gail & Rice's solution was to create an aeronautical-themed experience. They projected moving sky imagery onto a large lightbox on the booth's ceiling and coordinated it with a screen behind the vehicle, immersing the audience. This solution by Gail & Rice successfully emphasized key brand messages, as evidenced by positive media coverage from outlets like BloombergPursuits, The Globe and Mail, and engadget, which captured the intended themes of calm and fluid design.

Lincoln Motor Company