Case Study: Ford Motor Company showcases the all-new Ranger with Gail & Rice experiential marketing

Ford proves Ranger capability to 100+ journalists with Gail & Rice

The customer Ford Motor Company faced the challenge of proving to over 100 journalists and influencers that its new Ford Ranger had best-in-class capability and technology to stand out from competitors. The vendor Gail & Rice used experiential marketing to create an event that would allow media to confidently tell the Ranger's story as the top adventure-ready truck.

Gail & Rice's solution was to create an immersive Ford Ranger Media Drive event. This included standard off-road driving and towing demos, but was enhanced with adventure-themed activities, competitions, and dining to fully showcase the truck's lifestyle fit. The result was a series of highly positive reviews across the automotive media spectrum, successfully generating confident storytelling about the vehicle's capabilities and comfort.

Ford Motor Company