Case Study: Ford Motor Company achieves massive social reach and buzz with Gail & Rice's experiential EcoSport reveal

Ford Motor Company reaches 40 million impressions with Gail & Rice

Ford Motor Company faced the challenge of getting Millennials to attend a product reveal for their EcoSport and share the experience on social media. The vendor, Gail & Rice, used experiential marketing to address this.

Gail & Rice created a fun and relevant experience themed around "Go Small, Live Big," which included a Tiny House village, a miniature petting zoo, and bite-sized food. The key feature was the first Snapchat vehicle reveal by influencer DJ Khaled. The results were significant: DJ Khaled shared over 90 snaps to his millions of followers, the event hosted 5,000 consumers and media, and the initial hashtag reached 20 million people with 40 million impressions, creating major buzz during the LA Auto Show.

Ford Motor Company