Case Study: Fiat Chrysler Automobiles achieves stronger consumer engagement and sales with Gail & Rice experiential marketing

Fiat Chrysler Automobiles moves tens of thousands of drivers with Gail & Rice

Fiat Chrysler Automobiles (FCA) faced the challenge of creating a personal and lasting connection between customers and their vehicle brands at major auto shows. The company partnered with vendor Gail & Rice, which provided experiential marketing services to address this need.

Gail & Rice developed and executed customized driving experiences for FCA in 30 markets across the country. The solution included venue scouting, course design, and event management, with on-site specialists creating personal experiences to communicate brand messaging. The vendor achieved the result of moving tens of thousands of consumers into test drives, with the program producing major lifts in opinion, consideration, and sales.

Fiat Chrysler Automobiles (fca)