Case Study: Audi proves e-tron's real-world EV readiness with Gail & Rice experiential marketing

Audi earns dozens of social posts and thousands of impressions with Gail & Rice

Audi wanted to demonstrate that its first fully electric SUV, the e-tron, was a practical and realistic alternative for consumers, requiring proof of its extended range, rapid charging, and infrastructure. The vendor Gail & Rice leveraged its extensive experience with electric vehicles and prior work with Audi to address this challenge.

Gail & Rice designed an immersive media drive event that placed the e-tron in dynamic real-world locations. The solution incorporated technology from Audi's partners to demonstrate charging and used augmented reality briefings. The event generated successful media coverage and thousands of social media impressions, resulting in journalists firsthand confirming the vehicle could meet its target audience's needs.

Audi