Case Study: Audi achieves global debut impact with Gail & Rice experiential marketing

Audi drives 93 million media impressions with Gail & Rice

Audi, the automotive manufacturer, faced the challenge of generating global excitement and demand for the debut of its new all-electric e-tron SUV. The goal was to create a press event that would drive media impressions, secure pre-sale reservations, and build product knowledge among dealers. To achieve this, Audi partnered with its U.S. event communications agency of record, Gail & Rice, to plan and execute the vehicle's North American and global debut.

The solution implemented by Gail & Rice was a high-tech, multi-faceted experiential event across San Francisco Bay area locations. The agency created a content-rich learning environment, a sophisticated dinner venue on a branded boat, and a dramatic reveal featuring a choreographed Intel drone show. The results were significant, achieving 93 million traditional media impressions, 633 media stories, 10.5 million livestream views, and 37 million social impressions.

Audi