Case Study: Audi captures high-quality R8 media coverage with Gail & Rice experiential marketing

Audi drives 12 journalists to create high-quality content with Gail & Rice

The customer Audi wanted to help automotive journalists capture and share high-quality content that embodied the performance and luxury of their new R8 V10. To meet this challenge, they partnered with the vendor Gail & Rice for an experiential marketing program.

Gail & Rice developed a multi-day immersive drive experience along a scenic road route and at a professional race track. Their solution included providing a full video team and a suite of professional equipment to assist the journalists in creating content. The result was a significant volume of high-quality, personalized coverage of the Audi R8 that appeared in major automotive publications including Bloomberg, CNET, and Digital Trends.

Audi