Case Study: WGroup achieves $2M+ sales pipeline through employee advocacy with GaggleAMP

WGroup Builds $2 Million Sales Pipeline Through Employee Advocacy

WGroup, a peer-to-peer CIO advisory firm in the management consulting space, struggled to get its consultants to promote company content on social media—the advisors had limited online presence, little interest in learning social media, and content creation was irregular and time-consuming. This made it difficult to build the firm’s brand and thought leadership through employee channels.

CMO Dominic Colasante shifted strategy by partnering with 2X to produce regular thought-leadership content and using GaggleAMP notifications to make sharing easy for consultants. Over 3.5 years the program grew consultants’ networks and credibility, generating 7.8 million impressions, more than 7,300 clicks to trackable links, and over $2 million in attributed sales pipeline.

WGroup

Domenic Colasante

CMO