Case Study: The Predictive Index achieves 4X social reach, 7X interactions, and 55% employee activation with GaggleAMP

The Predictive Index Turns Around Social Media Metrics With GaggleAMP

The Predictive Index, a human-resources company, needed employee help to launch a new market category but struggled to get staff to share content: activation was low and the team had to invest in training and clarify the program’s purpose and benefits to drive participation.

Using GaggleAMP, they identified employee champions, simplified sharing to one click and added gamification with Amazon gift-card rewards to make advocacy fun and easy. In nine months they grew social reach 4X to 4.1M, increased interactions 7X (clicks grew 10X) and raised active membership from roughly 15% to over 55%.

The Predictive Index

Erin Balsa

Content Marketing Manager