Case Study: SmartBug achieves 28% more social traffic and 31% more leads with GaggleAMP

SmartBug Gets Employee Advocacy Program Up And Running With GaggleAMP

SmartBug, an inbound marketing agency, struggled to get its marketing team to consistently share company content—company-wide emails and example posts weren’t driving participation or results. VP of Sales and Marketing Jen Spencer chose to pilot GaggleAMP to create a simple, repeatable employee advocacy process.

After a successful test group, SmartBug rolled out GaggleAMP and added formal training to onboarding, achieving a 91% active member rate. Within five months they saw a 28% sustained month-over-month increase in social-driven website traffic, a 31% month-over-month rise in leads, and 28% of monthly social visits coming from employees’ networks.

SmartBug

Jen Spencer

VP of Sales and Marketing