Case Study: SendGrid achieves 6X more shares and 7X more clicks with GaggleAMP

SendGrid’s Social Media KPIs Take Off With GaggleAMP

SendGrid, an information-technology company with a small marketing team, struggled to grow its social presence and engage employees—traditional email requests to share content weren’t driving the reach, clicks, or interactions needed to maximize limited marketing resources.

By adopting GaggleAMP, SendGrid enabled employees to schedule posts, respond to notifications, and track social KPIs without disrupting their day-to-day work. In five months the program drove a 3X increase in reach and social interactions, a 6.25X jump in shares, and a 7.4X rise in clicks, with ease of use and gamified recognition fueling strong employee participation.

SendGrid

Jesse Sumrak

Social Media Community Coordinator