Case Study: Maximus achieves 291% greater brand reach with GaggleAMP

Maximus Helps Employees Grow Their Personal Brands With the Adoption of GaggleAMP

Maximus, a government contractor serving state, local, and federal programs, needed a stronger way to promote its brand, support recruitment, and secure contracts through social media. Using GaggleAMP, the company relaunched its employee advocacy effort with more structure, training, and a clear program guide to help employees share content confidently and authentically.

With GaggleAMP, Maximus built a more strategic advocacy program that exceeded its early goals, reaching 100 advocates quickly and driving a 291% increase in brand reach and visibility. The program also generated more than $86K in employee earned media value, delivered over 3.6M reach in the last 90 days, and helped advocates gain nearly 15,000 new followers, expanding Maximus’ professional presence and impact.

Maximus

Dianne Henderson

Communications Manager