Case Study: Informatica achieves 1 million impressions in 48 hours with GaggleAMP

Informatica Powerfully Equips Employees via GaggleAMP

Informatica, a leading data-management software provider serving over 7,000 customers, faced declining organic reach after social networks changed their algorithms. Although employees were eager to share branded content, they lacked time to create posts, so the company needed a simple, scalable way to activate staff as social amplifiers.

Informatica deployed GaggleAMP to distribute prewritten, one-click shareable content; adoption was rapid—over 700 employees (about 20%) joined quickly, with 150 engineers signing up in two days. The program expanded global brand awareness, increased cross-departmental participation and employee morale, and generated more than one million employee-driven impressions in 48 hours.

Informatica

Piyush Prem

Senior Social Media Specialist