Case Study: Proforma achieves over $5M in franchise sales with GaggleAMP

GaggleAMP Helps Proforma Drive Revenue For Its Franchise Owners

Proforma, a global marketing solutions provider with 750 franchise owners, faced a common problem: franchisees knew social media could drive business but lacked the time and clear content to use it effectively. Despite Proforma creating strong marketing materials, most owners didn’t know what to post or had no time to manage social channels, so Director of eCommerce Tony Zayas sought a simple tool to boost adoption and drive revenue.

By using GaggleAMP to deliver ready-made, network-tailored social messages and running brief training programs, Proforma removed the guesswork and made social selling easy for owners — driving a 40% adoption rate. The results were substantial: initial pilots produced 242 leads, 19 appointments and $271K in four weeks, social sales have since exceeded $500K, and overall GaggleAMP-driven revenue tops $5M while strengthening owner relationships and lead generation.

Proforma

Tony Zayas

Director of eCommerce solutions