Case Study: Dynatrace achieves 10x social engagement with GaggleAMP

Dynatrace Increases Social Engagement 10x with GaggleAMP

Dynatrace, a market leader in application performance management, needed a reliable way to activate employees to share the company’s content and amplify its social presence. Social Media Manager Douglas Jensen wanted a solution that was easy to manage, easy for employees to use with minimal training, and capable of delivering a steady stream of shareable content.

By implementing GaggleAMP, Dynatrace made sharing simple and saw rapid adoption — about 20% of employees within six months — and a 10x increase in social engagements, driving tens to hundreds of thousands of interactions and impressions. The program also spurred internal collaboration, more customer-facing conversations that correlated with larger deal sizes, and improved employee perception, retention and enthusiasm.

Dynatrace

Douglas Jensen

Social Media Manager