Case Study: Colonial Life achieves massive social reach and 2–3x sales growth with GaggleAMP

Colonial Life’s Hunt For An Employee Advocacy Platform

Colonial Life, a major insurance company, faced internal reluctance to engage on social media because employees feared breaking compliance rules. Chris Winston, Director of Corporate Communications, needed to change that mindset by introducing an employee advocacy platform that provided clear guardrails for compliant social selling.

They implemented GaggleAMP — a simple, compliant solution that activated employees and sales reps to share company content. In the first year shares rose from 50 to over 20,000, reaching 16 million people; participation grew to 500 active users, and sales reps using the program achieved 2–3× the company’s average sales growth.

Colonial Life

Chris Winston

Director of Corporate Communications