Case Study: Carbon Black achieves 2x social engagement and increased CNN coverage with GaggleAMP

Carbon Black Boosts its Marketing and PR Initiatives with GaggleAMP

Carbon Black, a cybersecurity firm now part of VMware, faced a PR challenge: Senior PR Manager Ryan Murphy needed a simple way to expand the company’s social media reach and activate employees to amplify media coverage and engage reporters.

By using GaggleAMP’s employee advocacy platform to prompt coworkers to share reporters’ posts and interview clips, Carbon Black doubled engagement across social networks and generated a notable increase in interview invitations from outlets such as CNN, helping secure more media opportunities.

Carbon Black

Ryan Murphy

Senior Public Relations Manager