Case Study: Zep achieves a successful craft brewing launch with Gage

How a leading sanitation company made a splash in craft brewing

Zep, a leading sanitation company, wanted to launch a new category solution for craft brewing in time for BrewExpo, the nation’s largest craft brewing trade show. To meet the aggressive timeline and modest budget, Zep worked with Gage on the brand persona, value proposition, messaging, landing page, paid search strategy, and supporting social properties.

Gage also helped execute the trade show launch with event support, PR, advertising, social media, and contest administration. The campaign generated 800 lead scans in the first two days, with 65% becoming legitimate opportunities, along with 4 million media impressions and coverage in major industry outlets.

Zep