Case Study: Zep achieves greater awareness and distribution with Gage

Gage told the story of #letfreedomride, a cross-country awareness-building motorcycle ride benefiting nonprofit Retrieving Freedom

Zep partnered with Gage to build awareness for Zep Original Bike Spirits through a unique promotional opportunity tied to a Facebook photo contest winner who donated a Harley to charity. The challenge was to turn that donated prize into a compelling campaign that could engage audiences, support a nonprofit, and drive interest across multiple markets.

Gage developed the #letfreedomride campaign, organizing a nine-market, 900-mile cross-country raffle and awareness ride from Georgia to Iowa with events at nine Harley-Davidson dealerships. Using event planning, PR, social media, sweepstakes administration, and creative support, Gage generated 4 million media impressions, raised thousands of dollars for Retrieving Freedom, expanded product distribution at every targeted account, and earned a 2015 Gold MarCom Award for Special Events.

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