Case Study: MN Valley Nat’l Wildlife Refuge boosts awareness and attendance with Gage

Bringing attention, awareness to one of Minnesota’s best-kept secrets

MN Valley Nat’l Wildlife Refuge, Minnesota’s only urban wildlife refuge, needed help raising awareness for its 40th anniversary celebration and highlighting the fact that it is one of the state’s best-kept secrets. The nonprofit Minnesota Valley Trust enlisted Gage to develop an awareness campaign that could reach families and the broader community through branding, communications, and public relations.

Gage created a family-friendly anniversary celebration with the U.S. Fish & Wildlife Service, including a custom 40th anniversary logo and sub-branding used across cupcakes, emails, signage, website, ads, social media, and a commemorative poster. Gage also led PR and outreach through multiple channels and produced a video, helping MN Valley Nat’l Wildlife Refuge surpass attendance goals by 40%, secure 23 million media impressions, grow Facebook fans by 8% and Twitter followers by 15%, and earn multiple awards.

MN Valley Nat’l Wildlife Refuge