Case Study: Yomira strengthens brand positioning for UHNW audiences with Gabrielle Shaw Communications

Yomira refreshes brand positioning in 2 weeks with Gabrielle Shaw Communications

Yomira, a superyacht charter and brokerage firm, sought to strengthen its brand positioning to attract ultra-high-net-worth individuals (UHNWIs). They appointed Gabrielle Shaw Communications (GSC) for its brand advisory services and expertise in the luxury sector to understand this audience and cultivate brand desire in a competitive market.

Gabrielle Shaw Communications conducted its proprietary Brand Desire Workshop™ to redefine Yomira's narrative. The solution involved crafting a refined tone of voice, a revised brand lexicon, and a stronger visual identity, which was implemented across a refreshed website. The outcomes included enhanced creative content to create emotional appeal and a new visual identity to attract the UHNWI audience.

Yomira