Case Study: Selfridges celebrates British summer with Gabrielle Shaw Communications

Selfridges stages 4 headline events with Gabrielle Shaw Communications

Selfridges aimed to capitalize on the massive influx of visitors to London during the 2012 Olympics and Diamond Jubilee. The challenge was to position the iconic department store as the premier destination to celebrate British summer and heritage. Gabrielle Shaw Communications was engaged to create a series of events to achieve this.

Gabrielle Shaw Communications devised and executed "The Big British Bang," a series of high-profile events. This included a rooftop tea party, a royal glove exhibition, and a launch party for Karl Lagerfeld that shut down Oxford Street. The events successfully attracted VIP attendees, including royalty and celebrities, and generated significant coverage in global luxury publications.

Selfridges