Case Study: Selfridges boosts global brand leadership with Gabrielle Shaw Communications

Selfridges reaches 290 million with Gabrielle Shaw Communications' No Noise campaign

The customer Selfridges faced the challenge of finding a cutting-edge initiative to reinforce its position as the world's leading department store and change-maker. The luxury department store engaged vendor Gabrielle Shaw Communications to develop a brand campaign with generosity at its core.

Gabrielle Shaw Communications developed and executed the 'No Noise' project, an initiative to encourage consumers to appreciate silence through in-store experiences, creative collaborations, and targeted media outreach. The campaign achieved a reach of over 290 million, gained global PR coverage including the valuable Asian market, and was featured as a case study in the Harvard Business Review.

Selfridges