Case Study: Selfridges celebrates literature and literacy with Gabrielle Shaw Communications

Selfridges celebrates Words Words Words with Gabrielle Shaw Communications

Selfridges partnered with Gabrielle Shaw Communications (GSC) to launch a campaign celebrating literature, reading, and literacy. The challenge was to boost cultural relevance and create a unique, multi-stranded initiative called Words Words Words at a time when reading and grammar lessons were declining.

Gabrielle Shaw Communications implemented a comprehensive campaign that included book donations to a local school, bespoke window installations, and collaborations with designers like Tatty Devine and John Derian. The solution also involved converting the Selfridges ultralounge into a library and hosting workshops from the Idler Academy. This created significant media impact and industry recognition for the campaign.

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