Case Study: Ron Abuelo boosts premium rum awareness in London with Gabrielle Shaw Communications

Ron Abuelo launches Three Angels in London with Gabrielle Shaw Communications

Ron Abuelo, a premium rum brand, faced the challenge of increasing its awareness amongst high-end consumers and media in the London market. The brand partnered with the vendor Gabrielle Shaw Communications to highlight its provenance and grow its fame.

Gabrielle Shaw Communications implemented a strategic approach that included an in-person launch event for a new rum expression and a press trip to Panama for key journalists. This solution successfully secured attendance and coverage from influential media outlets such as BBC 1 Saturday Kitchen, FT How to Spend It, and Harper’s Bazaar. The efforts by Gabrielle Shaw Communications effectively demonstrated the brand's quality and elevated its profile as a luxury product.

Ron Abuelo