Case Study: Renais Gin achieves fundraising success and market growth with Gabrielle Shaw Communications

Renais Gin raises £5 million with Gabrielle Shaw Communications

Renais Gin, a luxury gin brand co-founded by Emma Watson and Alex, needed to support its global expansion and secure new investors. The brand's challenge was to build a compelling narrative around its initial fundraising success and establish its co-founder Alex as a credible thought leader in the premium spirits sector. They engaged Gabrielle Shaw Communications for strategic communications and media outreach services.

Gabrielle Shaw Communications developed a strong messaging framework and executed a targeted media strategy. This included securing profile-building coverage for the founder and strategic placements of the fundraising news in top-tier business, trade, and consumer outlets. The results for Renais Gin were significant: the brand successfully finalized a secondary fundraise of £5 million and secured distribution in 11 new markets. Gabrielle Shaw Communications secured over 143 media pieces with a reach exceeding 398 million, including key coverage in outlets like The Sunday Times, BBC Radio 4, and Bloomberg, which solidified the brand's innovative market positioning.

Renais Gin