Case Study: Ladurée UK boosts Ramadan campaign reach with Gabrielle Shaw Communications

Ladurée UK launches Ramadan box with Gabrielle Shaw Communications, featuring 16 macarons

Gabrielle Shaw Communications worked with Ladurée UK to launch its special edition Ramadan box. The challenge was to boost the cultural relevance of this offering and capture the attention of audiences who celebrate Ramadan and Eid.

The solution implemented by Gabrielle Shaw Communications involved a strategic outreach to influencers who celebrated Ramadan. This approach secured beautiful coverage from key lifestyle and fashion influencers. The campaign successfully promoted the box, which was available exclusively at Heathrow Airport and select locations in the Middle East.

Ladurée UK