Case Study: Forest Essentials launches into the UK with Gabrielle Shaw Communications

Forest Essentials launches in the UK with Gabrielle Shaw Communications, reaching 200K followers

Forest Essentials, a sustainable luxury Ayurvedic beauty brand, faced the challenge of launching and establishing its brand in the UK market, a launch further complicated by pandemic-related delays. The brand partnered with vendor Gabrielle Shaw Communications for brand strategy and PR services to build awareness and drive desire for its products ahead of its flagship store opening.

Gabrielle Shaw Communications implemented a two-year, layered PR strategy. This involved launching online first with media buying and influencer relations, followed by a VIP event and press appointments to bridge online success with the physical store launch. The results were significant, with top-tier media coverage in prestige titles and outreach to 200,000 followers through influencers. The vendor successfully established Forest Essentials as an international success story, generating substantial brand desire and momentum in the UK market.

Forest Essentials