Case Study: Corinthia Yacht Club Doha builds luxury brand and attracts members with Gabrielle Shaw Communications

Corinthia Yacht Club Doha launches with Gabrielle Shaw Communications and a 2-part luxury membership strategy

The customer, Corinthia Yacht Club Doha, needed a strategic communications plan to launch its new luxury yacht club. The challenge was to establish its luxury and sailing credentials, create a compelling narrative for the concept, and meet an aggressive target for acquiring high-net-worth members. The vendor, Gabrielle Shaw Communications (GSC), was tasked with developing this strategy.

Gabrielle Shaw Communications developed a comprehensive brand plan that included a targeting strategy and cultural calendar to attract members. As part of the solution, GSC leveraged its experience in the luxury sailing world to create a strategic alliance with the Yacht Club de Monaco. This approach successfully positioned the new yacht club within the luxury market and supported its membership acquisition goals.

Corinthia Yacht Club Doha