Case Study: Corinthia Hotel London builds brand relevance and event bookings with Gabrielle Shaw Communications

Corinthia Hotel London hosts 300+ influential figures before opening with Gabrielle Shaw Communications

The Corinthia Hotel London faced the challenge of establishing brand relevance and driving future event revenue ahead of its opening in a highly competitive market. To achieve this, they partnered with Gabrielle Shaw Communications to build a pre-opening buzz amongst London's arts, culture, and business tastemakers.

Gabrielle Shaw Communications implemented a strategy of curated events and experiences, including a pop-up restaurant with a Michelin-starred chef and an innovative art installation bar. This approach successfully hosted over 300 influential figures pre-opening. The results were significant, with the hotel quickly securing bookings from A-list talent and hosting major film premier parties shortly after opening, establishing it as a key luxury venue.

Corinthia Hotel London