Case Study: Corinthia Group launches Corinthia London and builds brand prestige with Gabrielle Shaw Communications

Corinthia Group launches Corinthia London in £350 million London market with Gabrielle Shaw Communications

Gabrielle Shaw Communications (GSC) was approached by the Corinthia Group to launch its new £350 million luxury hotel, Corinthia London, into a highly competitive market. The challenge was that the Corinthia brand was unknown in London, and the significant investment required a strategic communications plan to establish it as a revered 5-star destination and position it as an innovator synonymous with contemporary culture.

GSC implemented a disruptive strategy that carved out a unique place for the hotel. The solution involved creating a compelling narrative and executing notable projects, including an Artist-in-Residence programme, pop-up events, and high-profile launches that attracted A-list attendees. This approach successfully integrated the hotel into London's influential arts and entertainment communities. As a result, Corinthia London became one of the city's most esteemed luxury destinations, supporting the hotel's financial goals and building its brand reputation with new global audiences. Gabrielle Shaw Communications has continued its essential strategic role for the Corinthia brand for over a decade.

Corinthia Group (Corinthia London)