Case Study: Cocoon strengthens its leadership in luxury resale and sustainability with Gabrielle Shaw Communications

Cocoon gains global broadcast reach with Gabrielle Shaw Communications

Cocoon, a luxury handbag rental service, faced the challenge of positioning itself as a thought leader in the evolving conversation around consumer ownership, sustainability, and access to luxury goods. To achieve this, they enlisted Gabrielle Shaw Communications to manage the announcement of a significant investment round involving the brand Kering.

Gabrielle Shaw Communications implemented a strategic PR campaign that successfully positioned Cocoon at the forefront of the luxury rental conversation. The solution involved crafting a compelling narrative around the investment news and securing targeted media coverage. The vendor, Gabrielle Shaw Communications, achieved the key result of establishing Cocoon as a leading voice in its sector during a high-profile event, London Fashion Week AW22.

Cocoon