Case Study: Bicester Village achieves global reach for Lunar New Year with Gabrielle Shaw Communications

Bicester Village reaches 643,917,817 global audience with Gabrielle Shaw Communications

Bicester Village, a luxury retail destination, sought to extend the cultural appeal of its Chinese New Year celebrations beyond Chinese shoppers to a global, style-conscious audience. They engaged Gabrielle Shaw Communications (GSC) to create and launch an innovative campaign for this initiative.

Gabrielle Shaw Communications designed and executed an international event at Bicester Village to launch the 'Celebrating China' pop-up, curated by influencer Susie Lau. The campaign included a VIP dinner and an event for over 100 journalists and influencers. GSC secured over 50 pieces of international coverage in top-tier publications like The Guardian, Forbes, and Harper’s Bazaar, achieving a total global reach of 643,917,817 and a PR value of £13,214,043.

Bicester Village