Case Study: Bicester Village boosts its global style and cultural credentials with Gabrielle Shaw Communications

Bicester Village earns over 2 billion reach with Gabrielle Shaw Communications

The customer, Bicester Village, sought to elevate its global style and cultural credentials and attract more private clients from the international style set, ensuring it became a key part of their UK summer social season itinerary. To meet this challenge, they engaged the vendor, Gabrielle Shaw Communications.

Gabrielle Shaw Communications developed a strategy that included creating the Debrett’s x Bicester Village guide to style and launching it with a high-profile panel event at the Royal Academy. This approach successfully positioned Bicester Village as an authority on British style. The results were over 30 pieces of coverage with a reach exceeding 2 billion, secured from top-tier fashion outlets including Vogue and Harper’s Bazaar.

Bicester Village