Case Study: Bicester Village builds cultural capital and style credentials with Gabrielle Shaw Communications

Bicester Village earns 28 top-tier features and 39,671,741 global reach with Gabrielle Shaw Communications

The customer, Bicester Village, sought to strengthen its credentials in the arts and culture space and launch its Voices of East London concept store. Gabrielle Shaw Communications was the vendor tasked with building cultural capital and style credentials for the luxury retail destination.

Gabrielle Shaw Communications implemented a strategy that leveraged third-party spokespeople from the arts world and organized a 'Colour Walk' event to generate storytelling and press coverage. They secured 28 pieces of top-tier online coverage, achieving a total global reach of 39,671,741, and earned Bicester Village a reputation as an innovator in luxury retail.

Bicester Village