Case Study: Addison Ross drives UK & US growth with Gabrielle Shaw Communications

Addison Ross drives 600% website sales growth with Gabrielle Shaw Communications

Addison Ross, a luxury brand transitioning from B2B to D2C, faced the challenge of elevating its profile and cultivating brand desire to unlock growth opportunities in the competitive UK and US markets. They engaged Gabrielle Shaw Communications to apply its proprietary Brand Desire Framework to achieve this.

Gabrielle Shaw Communications implemented a 360-degree communications campaign that included PR, social media, influencer relations, and strategic partnerships. This strategy secured coverage in top-tier publications and leveraged key partnerships to reach new audiences. The results were significant, with Gabrielle Shaw Communications delivering a 90% sales uplift in the US and a 600% increase in online sales during the pandemic, alongside generating 72 media features with a reach of over 6.3 million.

Addison Ross