Case Study: Unbounce improves lead source tracking with GA Connector

Unbounce tracks lead sources across all traffic with GA Connector in 5 hidden fields

Unbounce, a landing page platform, faced a challenge in accurately tracking the origin of all their leads. Their manual method of capturing UTM parameters only worked when those tags were present, missing leads from organic search, social shares, and other sources without UTMs. To achieve complete marketing attribution, they implemented a solution using GA Connector.

GA Connector provided a comprehensive solution that tracked the source of every lead, regardless of origin, capturing data like first and last click channels, user location, and device. This allowed Unbounce to identify the most profitable marketing channels. As a result, Unbounce could optimize its marketing spend, doubling down on high-performing channels to significantly increase profits.

Unbounce