Case Study: Atlantic CRM improves marketing ROI with GA Connector

Atlantic CRM saves thousands quarterly with GA Connector

Atlantic CRM, a customer using Microsoft Dynamics CRM, needed to identify which specific marketing efforts were actually generating revenue, moving beyond basic metrics like leads and conversions. They turned to GA Connector and its service that integrates MS Dynamics with Google Analytics to solve this challenge.

GA Connector implemented a solution that automatically imports Google Analytics data, such as traffic source and campaign details, directly into the MS Dynamics CRM whenever a website visitor submits a form. This allowed Atlantic CRM to see which keywords and campaigns were driving the most profitable customers. As a result, a consultant at Atlantic CRM reported that running a single quarterly report through GA Connector saves the company thousands of dollars by enabling them to precisely adjust their campaigns for maximum ROI.

Atlantic CRM