Case Study: Follow the Camino protects revenue-driving ads with GA Connector

How GA Connector helped One Foot Abroad save the ads that drove 44.5% of their revenue

Follow the Camino, a tour operator within the One Foot Abroad group specializing in walking holidays, questioned the value of their investment in Google Ads and Meta campaigns. They used a variety of tools including Zoho CRM and Google Analytics but lacked the visibility to see which marketing sources were actually generating revenue, making it difficult to optimize their budget and lead scoring. This challenge was addressed with the help of GA Connector.

The solution implemented by GA Connector integrated their analytics data into Zoho CRM, providing a complete view of the customer journey. This revealed that Google Ads was a critical channel, responsible for driving 44.5% of their revenue, particularly from high-value B2B group tours. Using this data, the sales team also optimized their lead scoring to prioritize the most valuable leads. As a result, Follow the Camino avoided turning off a key revenue source and increased sales productivity.

Follow the Camino