Case Study: Atomic Digital Marketing measures ROAS and tracks revenue attribution with GA Connector

How Atomic Digital Marketing uses GA Connector to measure the ROAS

Atomic Digital Marketing, a marketing agency, faced the challenge of tracking marketing return on ad spend (ROAS) due to their long sales cycle. Since customer conversions happened after leads left their website and were managed in their CRM, their Google Analytics data was incomplete. They needed a way to connect offline revenue to their online marketing efforts to understand which channels were truly generating sales.

The agency implemented GA Connector to integrate their CRM with Google Analytics. This solution allowed them to build detailed dashboards that track leads and revenue back to the specific source, medium, and campaign level. As a result, Atomic Digital Marketing gained clear visibility into their ROAS, enabling them to see exactly which marketing channels were driving profitable deals and to understand the precise dollar value each campaign generated.

Atomic Digital Marketing

Matthew Carter

Founder